Access Bank Launches New Customer Loyalty Program

Access Bank (Ghana) PLC has launched its new loyalty initiative, Rewards by Access, designed to elevate customer experience through meaningful, lifestyle-driven rewards.

Built around the everyday choices of Ghanaians from groceries and fuel to travel and online shopping, the program allows all Access Bank debit and credit cardholders to earn points with every transaction. These points are redeemable across a wide network of partner merchants for exciting perks such as airtime, shopping vouchers, wellness benefits, and even premium travel experiences.

“Access Bank believes that banking should be more than transactional. It should be personal, empowering, and rewarding This is our way of saying thank you for your loyalty and for making Access Bank part of your daily life. This is just the beginning. Access Bank remains committed to building a banking experience tailored to your lifestyle,” Pearl Nkrumah, Executive Director for Retail & Digital Banking said.

In addition to everyday redemptions, the program offers premium experiences such as access to luxury travel lounges, concierge services, and exclusive lifestyle events, underscoring the bank’s commitment to enriching every customer journey.

On her part, Lead, Card Product Management, Rosemary Tham said “we have built this program with intention, simple in design, transparent in structure, and impactful in delivery. This is banking that acknowledges loyalty and rewards it meaningfully”.

At Access Bank (Ghana) PLC, our commitment remains rooted in truly understanding our customers and responding with solutions that support their growth. Over the years, we have expanded our offerings to meet the diverse needs of individuals, businesses, and communities across Ghana. With the vision to be the world’s most respected African bank, we continue to build enduring partnerships that drive sustainable impact and contribute meaningfully to economic progress.

Access Bank is a leading full-service universal bank providing financial services to individuals, SMEs, and corporations. The Bank operates from more than 700 branches and service outlets across 24 countries in Africa and the rest of the world, including the UAE, UK, Hong Kong, Malta, and France, along with three representative offices in China, India, and Lebanon.

Access Bank is passionate about fostering inclusive growth, especially among underserved populations such as the youth. With a strong focus on youth empowerment, innovation, and financial inclusion, Access Bank continues to create opportunities for individuals and businesses to thrive in an increasingly digital and interconnected world.