GEA Marks 10th MSME Day With Launch of MSME Digital Gateway

The Chief Executive Officer of the Ghana Enterprises Agency (GEA), Ms. Margaret Ansei, has reaffirmed Government’s commitment to strengthening Ghana’s Micro, Small and Medium Enterprises (MSMEs), describing them as the backbone of the nation’s  economy and the driving force behind inclusive growth, innovation and job creation.

Delivering the welcome address at the 10th National MSME Day celebration under the theme “Elevating the Future Generation of Ghana’s MSMEs through Digital Empowerment and Innovation”, Ms. Ansei opined that the annual observance is far more than a ceremonial occasion, describing it as “a moment of national reckoning” that challenges stakeholders to assess how effectively they are supporting the  businesses that sustain Ghana’s economy.

Reflecting on a decade of celebrating MSMEs in Ghana, she noted that the milestone provides an opportunity not only to celebrate achievements but also to set more ambitious goals for the future.

“Ghana believes in its entrepreneurs. And we are resolved, without reservation, to the work ahead,” she stated.

Ms. Ansei emphasized the indispensable role of MSMEs in national development, highlighting the resilience and determination of entrepreneurs across the country. She observed that the country’s entrepreneurial ecosystem has evolved significantly over the past decade through increased investment, stronger partnerships and improved policy support. However, she stressed that the changing global  business environment requires Ghanaian enterprises to embrace digital transformation in order to remain competitive.

According to the GEA CEO, digitalisation is no longer an aspiration but a present reality reshaping commerce, finance and production, making it imperative for MSMEs to leverage technology to expand their reach and improve productivity.

As part of this year’s celebration, Ms. Ansei announced the launch of the MSME Digital Gateway, developed in partnership with the United Nations Development Programme (UNDP). The platform is designed to provide entrepreneurs with access to market intelligence, business support services and digital connectivity to enhance their growth and competitiveness.

Speaking at the event, Ms. Ansei emphasised that the future generation of entrepreneurs is already shaping Ghana’s economy today.

“We do not mean a generation waiting in the wings. We mean the young woman pitching her enterprise this afternoon,” she said, stressing the need to create an enabling environment for emerging entrepreneurs to thrive.

The 10th National MSME Day brought together government officials, development partners, members of the diplomatic corps, entrepreneurs, financial institutions and key stakeholders to celebrate the achievements of Ghana’s MSME sector while exploring innovative strategies to accelerate enterprise growth through digital transformation and innovation.

The event reiterated the Ghana Enterprises Agency’s commitment to building a resilient, competitive and digitally empowered MSME sector capable of driving sustainable economic development and creating opportunities for generations to come.

Source: newsghana.com